Tag: Sovereign

Lita, Goddess Of Growth (00:00)
Hi there, Lita Goddess of Growth. So here’s a flavour of what Spotlight, Sovren Spotlight is all about. And let’s get real. Visibility. We join social media. There’s how many millions and billions of people on social media around the world right now? Surely we should be all connecting with each other, growing from cultural exchange. But…

We join platforms, we join platforms with algorithms and what tends to happen as much as we join to connect and extend our reach, we find that we end up in a bubble, a box sometimes, limiting our reach.

especially if we do not have the resources to attempt to pay to leave the box that we’re in. We attempt as we’re there to curate our connection. We think we have control. Some of us will go to grow rooms, set up community. Often as much as we say otherwise, ⁓

just a basic follow for follow trend.

and many succeed or should we say few many keep on going hoping almost like gambling for that hit that viral moment that breakthrough some

stay within the communities they build, some keep recreating themselves, their connections and plod on.

we hope whilst we’re in the matrix so to speak to have built or to build a community that we can rely on.

Many leave the platform and realise community is only a community if we’re really genuinely connecting with each other and that’s where Sovren comes into play. Sovren is my very own creator network

I say it’s a creator network, it’s here to work with anyone that wants to create. This is not about just supporting you to be on social media. We’re definitely coming together to do the old school kind of networking, but using the modern tools that are available to facilitate connection and growth.

without the algorithm. And it is my hope and desire that I will create a platform and a space that will encourage international connection, genuine connection, connection which will encourage us to listen to each other, to talk to each other, to connect with each other, at times being able to be physically present with each other, if at all possible.

without an algorithm tapping into our presence and maybe let’s say unintentionally blocking our reach.

We, I believe, as humans need to connect with others in real time.

We need to be able to hear each other in real time. Whether it be that we build visibility on TikTok or Instagram or YouTube, whatever those platforms be and are, however we connect, our real connections are those that happen when we switch off our phones and our gadgets.

Those are the ones that we tap into when social media has a blackout. Real connections. I understand having a dependence on any platform is a risky way to do business. If we fall out of favour, there is no business. Something isn’t right there, is it?

We’re looking at our cycles, we’re looking at where we are in life. Often we are seeded with an idea that we would like to start a business, provide a service, travel, whatever it is that we’re seeded with. But if we don’t know the season that we’re in, we could be putting a lot of energy in that wrong space.

So Sovren is about talking about tapping into the time, the season, the cycle and as you identify your personal season, guiding you, encouraging you to tap into that so that you’ve got enough strength, foundation to embrace the opportunity that you believe you’re working towards.

Sovren is about creating a hub where people can actually come together without worrying about what onlookers have to say because the importance is on the community, the connection is in the community, a hub that exists outside of social media that can come together to strategize to make being on social media okay, make being on social media be a

space where you have support and friendly faces you’re encouraged to progress and connect and grow online and offline in real terms. Sovren is my, as they say, brainchild and it is my intention that Sovren will be here beyond the trends, beyond the algorithm.

connecting people in the creative industries and beyond. There’s so many gaps and spaces on social media, platforms cannot fill human need of connection. And

Regardless of the grow rooms that we all go to on occasion, regardless of the communities that we attempt to build, eventually it comes to light that real community isn’t on social media at all. Social media is just the space to highlight, to spotlight what we’re doing.

And that’s where Sovren comes into place through the Empowerment Diaries podcast. I will be spotlighting the story of all those that join the network. There’ll be an opportunity to share stories, share details for services, products, ideas amongst the community.

We joined social media so that we had more opportunities to do well in our business and we joined social media to find that social media was blocking our connection, our way to connect with each other. Going viral, you may make money from doing so and you may get thousands and millions of followers. The question is…

how many of them you genuinely have a real human connection with other than their like and their message.

I was in a meeting once because I did a lot of, let’s not exaggerate, but I did the TikTok shop. I was in a group and I wasn’t making too many sales. I had made sales, but not too many. And I was a bit down without it. That’s, you know, a bit filled up with the situation.

and I read a post or a comment by someone that was in attendance that they had had thousands of views on their posts and zero sales and I was getting something like 200 views and making sales.

And it brought it home to me that actually my task was not to be on these platforms to get thousands of people to connect with me so I can showcase I have a lot of connections. No. It dawned on me. My focus is on building quality relationships in small number. Really working on building quality.

rather than quantity. The quantity will come because yes we do need to if you want to thrive in business more people need to know about it to be able to buy your service or your product right.

but quality, building real relationships, taking time out to do the one-to-one, the group sessions, hear each other’s voice, having opportunities, whether it be once a month, once a quarter, to come together and support each other, have communication, Q &As, and that’s what I’m here to present.

an opportunity for us to come together and do some old school networking and support each other to grow, leaving the algorithm at the back door. There is a value in having a hub that’s focused on building visibility individually and collectively.

understand this regardless of how successful these platforms are, they’re temporary. Often they give us opportunities that’s for a short period of time.

I’ve seen too many a story of successful, let’s say creators, getting a lot of views, going viral and so and overnight the algorithm doesn’t like something and before you know it, their views have gone down, the money that they used to make whilst they do live streams have gone down, like careers are ended overnight.

One of the things that helped me make my final decision to walk away from TikTok was I created a post which I still have a screenshot of detailing how people can apply to join my network. And in that post, I detailed clearly how they could join and if they didn’t want to join, what else they could do. And that post was initially given a violation mark.

and when I questioned the violation mark by the third time I had this email I’m really sorry apparently I was told I was permanently banned

I was like so shocked so but to be fair inside of me I was fine I was in disbelief let’s just say I’ve heard about people getting banned and so but I never experienced that experience until that point and for something that wasn’t a violation I knew ⁓

something wasn’t right and I had heard by this time quite a lot of people talking about themselves getting violations and bans and for not doing anything so I was actually going through this myself.

Anyhow, the ban was overturned. I never actually experienced the ban because I could still get into my account, et cetera. There was just like a warning on the screen, which I took a screenshot of. And eventually the person that supported me in removing the ban notice or the warning explained that they’re leaving the violation to remind me of…

I’ve got the screenshots, it was such a strange cryptic message. Basically as much as they removed the idea that there was going to be a ban, for which I actually didn’t get a formal notification, only an email, as much as they’d removed that, they were still keeping the violation on my account even though it wasn’t a violation. I was in disbelief. I’m not in disbelief now, I was in disbelief but I sat there and I thought, this isn’t for me.

So I had to, it was within a few hours of getting confirmation that it had been removed from my account that I then gave my notice.

taking screenshots of everything. And this is how careers are ended. We’ve got people going on social media hoping to make money. Maybe they’re in financial stress or strain or maybe they just want to create a new career. And then one day someone in an office somewhere on an algorithm decides actually this doesn’t quite suit what we want you to do at this time. So we’ll put a violation on it and actually

if you question it you’ll be banned.

Anyhow, such is life. I do believe when we go through these examples it’s life pivoting us to where we are supposed to be because had I not taken on the Creator Network opportunity I would not have actually got this far to decide I need to have my own space and platform to support creators, people in business, people that want visibility and here I am.

platforms are temporary, I am building something that’s permanent, permanent to the extent where if these platforms crashed we still have our network and community that we can tap into old school. In the meantime it’s all new and I am really keen to build suffering on partnership.

collaboration. There is a difference between partnership and collaboration. With TikTok it was a partnership and I was left to my devices to make the partnership work. Collaboration

is about us coming together to work towards shared goals and agreeing what we will do collaboratively. Coming together to make sure that we’ve got mutual growth. No silent partners, people actively coming together to grow.

I am looking for partnership with collaboration, people that understand that to progress effort is needed. It’s not just a case of showing up actually. This was the message that many told me in the early days of social media, just keep showing up, just go live and this opportunity, that opportunity will come. No, it doesn’t happen like that.

yes I was invited as a creator network manager, yes I did the TikTok shop, yes I did live streams and got to meet people and connect and yes all of that but the real pivot, the real strength, the real strategy is to have a strategy behind the strategy and then let go, let go, let go, let go.

Sovren is here and it’s all about tapping into the Sovren within.

and if this resonates with you, I’d love you to join me. You’ve been listening to Lita, goddess of growth. I am in the process of building my website. If you look up Lita, goddess of the growth, you should be able to find me on Google anyway. Sovren, I should be opening the doors to soon. I understand the season that I’m in is a season to build foundations. So I’m not expecting great attention

and growth immediately. I do need to do some better testing which means there will be some lower entry membership fees so that I can build the service exactly how it needs to be. Please do take the opportunity to come on board now and help me make this service one that we can all be proud of, one that we can all benefit from.

You’ve been listening to Lita, goddess of growth. I’m introducing you again to Sovren and this Sovren is the space that we will fill those needs that we were not able to fill on social media and it will start constructively by focusing first within.

We’re not asking you to show up as anything that you’re not. We’re asking you to come forward and tap into your own story and make your story the focus for your transformation, your growth and your moment to shine, to be visible. And…

to come full circle because as you’re visible when you’re then on social media it will be easier to connect with others who have had the opportunity to connect to your story and they would have had the opportunity to connect to your story because they’re not looking at little clip-its and snippets of a story. We’ll have a podcast where we can sit down and relax and truly get into some

level of depth behind the person that is on social media. You’ve been listening to Lita Goddess of Growth today. Do come in, do join me.

Keywords

social media, visibility, community, connection, Sovereign, creator network, algorithms, quality relationships, collaboration, personal growth

Summary

In this conversation, Lita, the Goddess of Growth, discusses the challenges of visibility in social media, emphasising the limitations of algorithms and the importance of genuine connections. She introduces her creator network, Sovereign, aimed at fostering real relationships and collaboration beyond social media platforms. Lita highlights the need for quality over quantity in building relationships and the risks associated with relying on temporary social media platforms. She encourages listeners to embrace their stories for personal transformation and growth.

Takeaways

Visibility on social media often leads to isolation in bubbles.
Real connections are made when we disconnect from devices.
Sovereign aims to create a community beyond algorithms.
Quality relationships are more valuable than a large following.
Social media platforms can be risky for creators’ careers.
Building a network requires collaboration and mutual growth.
The importance of understanding personal seasons in business.
Temporary platforms cannot fulfill the human need for connection.
Old school networking is essential in the digital age.
Embracing your story is key to transformation and visibility.

Titles

Breaking Free from Social Media Bubbles
Creating Genuine Connections in a Digital World

Sound bites

“We end up in a bubble, a box sometimes.”
“We need to connect with others in real time.”
“Social media was blocking our connection.”

Chapters

00:00 The Challenge of Visibility in Social Media
02:55 Building Genuine Connections Beyond Algorithms
05:26 The Concept of Sovereign: A New Creator Network
08:29 Quality Over Quantity: The Real Value of Relationships
11:18 Navigating the Risks of Social Media Platforms
14:16 The Importance of Collaboration and Partnership
16:49 Embracing Your Story for Transformation

Breaking Free from the Algorithm: Building Genuine Connections with Sovren

In a world dominated by social media, where algorithms often dictate our reach and connections, many find themselves trapped in a digital bubble. Lita, the Goddess of Growth, introduces Sovren, a creator network designed to foster genuine connections beyond the confines of traditional platforms.

The Illusion of Connection

Social media platforms promise visibility and connection, yet many users find themselves isolated in algorithm-driven bubbles. Despite efforts to expand their reach, users often feel limited, unable to break free without significant resources. Lita highlights the common struggle of creators who, despite having thousands of followers, lack real human connections.

Sovren: A New Era of Networking

Sovren aims to revolutionise the way we connect by offering a space free from algorithmic constraints. It’s not just about being on social media; it’s about creating meaningful relationships. Lita envisions a community where creators can collaborate, share stories, and support each other’s growth, both online and offline.

A Call to Action

Lita invites creators to join Sovren, emphasising the importance of building quality relationships over quantity. By focusing on genuine connections, Sovren offers a platform where creators can thrive, even if social media platforms falter. It’s a call to embrace a new way of networking, one that values collaboration and mutual growth.

Conclusion

As social media continues to evolve, Sovren stands as a beacon for those seeking authentic connections. By joining this creator network, individuals can break free from the algorithm and build a community that supports their growth and visibility.

Subscribe now to stay updated on Sovren’s journey and be part of a network that values real connections.