No more fairytales
I have been working on creating a central presence for myself and my persona online. I have closed my social media down—aside from LinkedIn. The separation of my business websites continues as I iterate the building of my own media company, House of Sovren, and Sovren UK, a Guild for International Trade. However, whilst I work towards securing the right partners, the work on all platforms is intentionally siloed. Less is more.
I once had a grand idea of presenting a directory service with a difference. Yet, after months of building and researching, I found that companies already have their own workarounds to the legislation that prevents smooth trade. I am simply not keen on mass production. I want to showcase the crafts that are dying out, leaving cheap tat in their place.
Life has changed—personally and globally. Our governments talk endlessly about pollution, yet on the ground, more items are being processed that cannot be disposed of safely. Natural fibres, custom-made tailoring, and healthy choices aren’t provided at a level that makes the alternative easy. Looking through online listings, it has become genuinely difficult to identify natural fibres at all. Ironically, the cost of synthetic items has gone up tenfold—costing far more than we used to spend on the natural, healthy fibres that our bodies actually need.
Parallel to this global shift, I have gone through my own personal split. I am leaving behind the last romance of youth. Now in my early fifties, my hair is thinning, and the temperature of the room often feels way too hot, regardless of how cool it might be outside, as my hormones run riot.
My past is my past. Old friends, old acquaintances—the universe has stepped in and firmly closed many doors. I have finally managed to acknowledge the many illusions I once entertained; the idea that I was working hard to create a specific life, only to get to my fifties and find so much of it dismantled, physically pushed out by life itself. No more pretence. No more make-believe. No more fairytales.
Things are being crushed, and I suspect only what is solid will remain. There have been times recently when I have wanted to be even more proactive in the purge that seems to have been happening, with or without my consent, for a significant number of years now. A great skip or two, a changing of my phone numbers… there is still so much more to do.


