Lita (00:01)
Lita Goddess of Growth here, this is the space for a Sovren spotlight, the place for creators to come forward as part of a creators guild, my very own network Sovren Creator Network and within this space we will spend time creating and spotlighting one another.
For generations we have known community base is the strongest asset that we can have as human beings. Over the generations we have had many private clubs. There were times where there were clubs available for executives to meet and women were not permitted. We have had clubs to encourage
cultural connection, other clubs to encourage diversity. When we think about work, when we think about sovereignty, we know we are only as good as our connection. But somewhere along the line, life has happened and we have been encouraged to separate from each other.
For a period we’ve had governments trying to, they say, level the playing field. So many of us were encouraged to do degrees, get some kind of education, which was supposed to open doors. But what we find is networks, the closed ones, have continued to keep the creme for the creme de la creme. And those that have had different ideas
for careers have often been left behind. There’s a small percent that regardless of the circumstance, whether they have had education or not, that they have been able to force through and create paths all on their own. And we are in, as I’ve said before, in my Empowerment Diaries podcast.
We are in liminal space where we are changing careers, changing our vision, changing our understanding as to what work is. Sovren Spotlight is for the creator to come together with other creators as part of Sovren’s collective to share hints, tips, skills, experience. Together,
we will be creating the blueprint that will help us through this liminal space. It is all new. No one has come before us, but there are some things that we can learn from those that have come.
to, you know, before us now. It’s new. We have a lot of skills. We have a lot to learn. There are going to be things that we’ll try that won’t be successful, but we will understand that each failure, we are coming closer to success. We understand that our strength is in community.
So through Sovren Collective, we will be coming together to meet, to integrate, to network And whilst we’re meeting and we’re integrating and we’re networking, I am hoping the vision being across the world actually. We will then also have opportunities to promote each other, to not just network to spotlight each other’s developments, work.
creative and otherwise. Some of us need to have the support to have confidence to speak online, podcasting, live streaming. Others of us need to have a bit of feedback on how best to present whilst hosting group sessions on platforms like Google and so. Google meets and so.
However, it is that we choose to get the word out there for our creativity, our sovereignty. Sovren Spotlight is the place to come and strategise and share cases, stories, developments, trends, experiences, failures and successes. It’s a space and a platform for learning. The podcast here
is one that’s distributed and often one can find these on Patreon. They will also be distributed on major platforms Spotify, Amazon Music, Apple.
but there will be some private sessions available on Patreon and I will decide the best other way to distribute them which will only be for Sovren collective members.
I have chosen to have spaces for real connection rather than to do email lists. The idea is as people join Sovren Collective, we will be able to meet in spaces like this on a studio using Riverside and I have created space on Discord. There’s short sessions available if anyone wants to have a space for
brief conversation, I have a sanctuary on Discord for members and non-members. One of the main challenges when we try to grow is our connection and our community. So this is going to be a curated space for Sovren collective to meet, to get to know each other so that they can support each other.
on social media accounts and away from social media. The idea is no matter our journey, we are building our connections so that we can have those that can vouch for us in our presence and out of earshot. Social media was to be the connector, the driver to help us expand. However,
we find often we end up in segregated spaces, whether it be our class, our culture, our colour. And often we have to find our niche in such a way that we are able to then have the opportunity of separating ourselves and expanding our reach. But even then, the task is somewhat difficult as algorithms have not been trained
to see us as individuals, but rather as a collective. I am here to suggest and present the opportunity to build a collective of our very own with something that AI, the algorithm, doesn’t have, our own natural emotional intelligence and a commitment to build and create lives that match the sovereignty within.
Sovren Spotlight will have space for one-on-one session for those that want to take their career, their ideas further. And even with that, there will be the opportunity to continue to build the Network and strategy sessions on how best to progress as the creator, as a ⁓
business as an entity. Not everyone that joins Sovren Collective will have an interest in being in business for themselves. This is not about self-employment or even employment. This is about connecting to the true source within so that each and every one of us feels confident in creating the lives of mastery that we desire. Financial independence.
mental freedom, a lifestyle that we can feel comfortable in with all the changes going on around us. It’s all new. A lot of us are pioneers, first born, first in the country. All of us have gone through a great shift. The pandemic was just one marker. Life has changed greatly. Many of us will not see our pension.
life has changed. Many of us, even if we see our pension, have not earned enough to have a pension that we can live comfortably on. I think a lot of people who have gone into retirement recently, the feedback I have heard, had they known it would have been so meager an income, they would not have bothered retiring.
The system has been designed to keep us working and working forever. Not that I have an issue working till death actually. However, I do believe doing what we find joyful, doing what we feel as if we are here to do, gives us the energy so that we don’t actually see what we are doing as work. And I’m looking to connect with the collective that’s focused on doing more and more.
of what we enjoy. They say do what you love, the money will come right. And we are on the journey together to spotlight what it is we are working on and focusing on what we can do that brings us joy. And I understand from this journey that I have personally been on since 2022 when I first entered social media, almost everyday podcasting or
actually podcasting from this year but live streaming.
There’s a whole journey, there’s a whole process, there’s a lot of learning to be had, lots of mistakes to be made. And hopefully coming together, we can make the journey for others coming up shorter. We still need to go through the lessons, we still need to go through the experience of starting a live stream and finding no one there.
We still need to go through an experience of, I suppose, having content suppressed, finding followers and connections to help our accounts go live, whatever it is that we’re required to do to build awareness around ourselves, our personal brand. There’s some things that we just have to learn and do for ourselves. But Sovren Spotlight is the space where we will have
moments in time to support and encourage each other, to spotlight each other, to showcase each other’s work, to refer each other on to others. In this space, Sovren Collective also has the opportunity for ambassadors to come on board whether or not they choose to become a collective member. I would really like to
attract ambassadors that can see the guild, the creators guild I am placing and creating to manage the shortfalls in the creator economy. Seeking ambassadors that will champion the cause and connect with other creators that need that support, that need that community, need a space to thrash our ideas.
Practice. We will go into Sovren studios in a space like this doing face to face, practicing live streaming, scripting if necessary. I do a lot of free flow. I prefer it that way. But there are times there is a message I really want to get out. I may do bullets. I may do a script. This is not about teaching people
how to do or present their creative fashion and style. This is about encouraging each individual to tap into their way. Because what we’re looking to do is find that space, that sovereignty within that once AI comes, we’ll be able to tap into our natural gifting and still look after ourselves. Whether it’s cake baking, whether it’s
being an auntie online supporting others coming up, being a space where people can come in and talk so that you can listen. Whatever it is that you have as a skill set, I will be using practical tools, real business strategy, coming together and working through step by step how it is we can position ourselves, our brands, our businesses to
succeed in the now. Things are changing. It is for us to embrace rather than fear change. We can’t stop it. And whilst they are changing, the focus is on all those areas that we can control. We are in a position to control how we react to others. We are in a position to be present
in spaces where we can connect with each other. And to encourage the building of this Sovren collective, there is an affiliate programme for those that have been members for 90 days, those that can talk about their experience and how they have grown since joining, and they too will be able to promote the collective.
on to others in exchange for a level of commission. Ambassadors will be getting a 20 % commission and they don’t have to have anything to do with the collective, but they need to believe and champion the cause. And members will have the knowledge and the experience and case studies to showcase to those that they think would benefit from.
being part of the collective. The vision is to have many others come in and support groups of people in teams so that we are all better prepared when we go on platforms to understand we are not working for the platform. Somehow we have easily volunteered ourselves to go on platforms for free in a very exploitative fashion.
in the hope that we will get our brand deals and our connections. Meanwhile, the brands want people with genuine community, people that they can sell to, that they can connect with, that can refer them on. That is not built by focusing on trends and the moment and grow rooms and temporary connections. What we are seeking to build in Sovren Collective
and through Sovren Spotlight is a community that’s able to connect with us on our first line and connection and refer us on locally, nationally, internationally. Who’s your people? Your people are the ones that are still there when the electricity is turned off, when the social media goes down.
Sovren Spotlight will go through cases. I will be here presenting known figures that I come across and just exploring how it is that they are diversifying their careers to make sure their flow is continuous. There’s a lot of things that we can learn from people that have come before. The environment has changed though. So we can learn from those that have come.
but we are the people that’s creating for those that’s coming behind us. With the knowledge that there’s a lot of things that’s happening now that’s happening for the first time, five, 10, 20 years from now, we’re expecting a whole new environment to be ready for. What they have said is soft skills are needed.
And if you are someone that is a creator, you’re already using those soft skills to develop your brand and your career online, are you not? Burnout is happening because we’re doing a lot for trends. Temporary focus. I am not saying do not focus on trends. I am saying reserve some time now to start thinking about your legacy.
your sovereignty. Get the support now to build your community. The rich know the value of a Network and a community and society for one reason or other has broken a lot of them down. We have the world wide web. We have the ability to connect with each other across the web now, to learn from each other.
to sponsor each other, to motivate each other. Sovren Spotlight and the whole Sovren Creator Network, this guild I have put in place for us, those that want genuine connection and relations. We are going to be focused on getting those brand deals and those connections whilst we have the Sovren Collective in place. But…
Let’s not run before we can crawl. The focus now is launching Sovren Collective and showcasing some of our work through Sovren Spotlight, be it via podcast or clips on social media. This is Lita, Goddess of Growth I will also be live streaming where platforms permit and I am hoping
to meet members that will join Sovren Collective, that will come with me on a live stream and showcase what it is they do. Thank you for listening. This is Lita, Goddess of Growth, and I really do look forward to meeting you.
